An example of this is the Super Bowl. An event that marks the end of the American Football League ( NFL season in the United States. It is the most popular event in the country – and one of the largest in the world. And it is where and when Sports Marketing is show at its best. To get an idea, the value of a TV commercial during the 2016 final reached US$650,000 per second of display.
Various actions begin to be apply days, weeks and even months before the expected end.
Brands from various market segments concentrate their efforts on the event. And products of all possible types are also created with a focus on the grand finale. Some examples of advertised products and services: chocolates, cars, soft drinks, beers, movies, hygiene products such as deodorants and toothpastes, cell phones, fast food companies, footwear, sausages, technology companies, ketchup brands…
What is the reason for all this?
Business opportunity aimed at a public that is very specific (sports fans, mainly) but at the same time very plural (age group, gender, social class…). It is the essence of Marketing. epl중계 are ally to a consumer demand. And Marketing takes advantage of that moment to attract. Keep and get more profits in a situation of great financial movement. And a period of public relaxation.
That’s why the campaigns are usually very creative. Irreverent, fun and of great investment! After all, all that investment has generated a lot of return.
Sports Marketing in Brazil
In Brazilian lands, Sports Marketing practices are still far from being as successful. As those in the United States and some European countries. Which involve all sports areas, for example. The strategies outlined in the Brazilian lands are limit to brand exposure. And sponsorship for athletes and teams .
There are few long-term planned actions, with greater participation of clients and consumers.
But it is possible to highlight some very well elaborated marketing strategies. That have already occurred in Brazil, involving soccer. (which is still the national passion) and a business segment.
How to use Sports Marketing?
All this only demonstrates the effectiveness of Sports Marketing. When done and . The creation and development of products. the dissemination of images of athletes and brands. And other things, by themselves do not sustain. The quality and production of compelling content is important and it has been prove to work. Sports move crowds, engage passions and engage people in a different way.
Sports are not sports. In this scenario, Sports Marketing must act to make the connection between passion. Entertainment and the pleasure of living. Feeling and witnessing sport in the search to provoke emotions in individuals. And at the same time profit and billing for the companies involved. And these companies must act to be see as partners with the teams, not a profit-seeking business. The image of a company associated with an event. Athlete or team makes it more pleasing to everyone’s eyes. Seeing it as a factor that can lead what we are passionate about to the greatest glories. Companies become part of the lives of individuals and will be remember in a positive and healthy way.