360° sounds like something especially big right? This is our way of working, because we like to observe life from a different dimension so that nothing gets out of hand.
If we take into account that many brands have stagnated, and that many others feel a bug that prompts them to try something new, then our experience and trends for this 2019 tell us that we should pay more attention to 360° video.
You know how to do it?
We give you some clues…
Aim as high as you can
Setting the bar very high leads us to set growth goals that, sometimes, we do not know how to scale. But aiming high is synonymous with initiative, courage and leadership, and what would life be without it?
At Occam we are convinced that companies have taken a significant turn in recent years, either due to the necessary digital transformation, or due to the urgency of protecting their data, or due to market demands. In any case, video has become a perfect tool to face these challenges and increase the trust and visibility of brands.
There is no more complete way to show your human side than interactive posts video marketing. It is capable of transmitting messages without Internet users having to make too much of an effort to understand them, and that, dear reader, is appreciated.
Things have changed. What used to be an option today is almost an obligation to survive. A couple of years ago, nobody thought of search engines as something necessary for their brand, but today it is one of the priority objectives of all of them.
Written content hasn’t gone out of style, but how about we complement it with a couple of videos to leave no doubt about who you are and how you can help your potential customers?
We’ll let you think about it for a few minutes, but remember that your growth can be as ambitious as you want.
The opportunities offered by 360 ° video
We have been taught to believe that opportunities are situations that come and go moved by wings that allow them to fly. That train that passes today and that, supposedly, never returns. This is when a clear difference appears between those who aim high and those who cross their arms cover their mouths and bet on the ‘known evil’.
This is not the time to stay where you are. Your potential clients are out there waiting to see what you are capable of. Those who have placed their trust in you know that you have everything you need to achieve your goals and accompany you in achieving yours. That’s why they chose you and not another brand.
In this context, 360° video is the most modern manifestation of the audiovisual format. Call it immersive video, spherical video or a different panorama, because what matters is the final result. They are capable of recording all addresses at once and have been designe with your customers in mind. They are your viewers.
Its close relationship with virtual reality has brought it to a modern stage in which customers. Can fully understand everything that brands want to show them.
Can you achieve leadership with 360° video?
Currently yes. Many brands are still unaware of this type of tool, despite growing as a trend. Achieving success is always possible if you put your mind to it, even more so if it comes to brands capable of influencing. Motivating, organizing and putting initiatives into action to achieve their goals.
It is among these initiatives and actions that 360° video comes into play, an ideal path for part of your marketing strategy. The angular spectrum allows users to see a much more complete picture, the specific characteristics of your products or services, the company’s facilities, the events it attends, etc.